Influencer Marketing is a key pillar in the overall marketing strategy of many brands, both B2B and B2C. However, the job of identifying and partnering with influencers who will truly drive your brand awareness or sales is among the most intricate and complicated tasks in modern marketing science. As the social media landscape grows more diverse and segmented, finding the right influencer partners now requires much more than looking up who’s making the most noise in your niche. ZENPULSAR’s Financial Influencers data product uses cutting-edge approaches in the fields of AI and social analytics to help businesses find influencers in various financial niches that ideally match their brands. In this article, we dive into the intricacies of social media influencer marketing and the revolutionary Financial Influencers product.
Influencer Marketing Evolution
Influencer marketing, in various forms, has existed for several decades, but it has significantly evolved and grown with the rise of the internet and social media. Here's a brief overview of its history:
1. Celebrity Endorsements (Early 20th Century). The concept of using prominent individuals to promote products and services has a long history. Movie stars and sports figures, for example, have been endorsing products through traditional advertising channels such as print, radio, and television for many decades, starting from the 1920s and 1930s.
2. Bloggers and Vloggers (2000s). With the advent of the internet, the early 2000s saw the emergence of bloggers and vloggers who began to gain popularity and use their platforms to review and recommend products. This marked an early form of modern influencer marketing.
3. Early Social Media (Late 2000s - Early 2010s). The rise of social media platforms, particularly Instagram, YouTube, and Facebook, created a new era for influencer marketing. These platforms allowed individuals to amass large followings, and brands began to recognise the potential for collaboration with these social media influencers.
4. Influencer Marketing Platforms (2010s). The 2010s witnessed the development of influencer marketing platforms and agencies that facilitated brand-influencer partnerships. These platforms helped brands identify suitable influencers, track campaign performance, and manage collaborations more efficiently.
5. Micro-Influencers (2010s - Present). While celebrities and macro-influencers with millions of followers were initially the focus, the latter part of the 2010s and into the 2020s have seen a shift toward micro-influencers (those with smaller, highly engaged audiences) who often offer more authentic and relatable content.
We are now in the 5th stage, with micro-influencers ruling supreme on various social media platforms. The rise of micro-influencers and the insane micro-segmentation of the influencer world presents many challenges for brands, but at the same time, also offers opportunities for even small brands and young startups to leverage influencer marketing affordably and efficiently. However, the key problem with the extremely segmented influencer industry is the complexity of identifying those influencers that best fit your brand and marketing requirements.
Diverse World of Financial Influencers
The extreme fragmentation of the influencer industry touched the financial sector as well. Early financial influencers from a decade or more ago were just that – influencers swaying online opinion on all matters related to a wide spectrum of financial markets. A typical social media financial influencer of the past would comment on semiconductor stocks on Monday, then discuss energy markets on Tuesday, before doling out advice on the best forex pairs by mid-week.
Brands would partner with these influencers, hoping to capitalise on their big follower numbers and widely cast nets. While this might have worked some 5 to 10 years ago, such an influencer marketing strategy is sorely inadequate today.
In 2023 and beyond, segmentation and identifying relevant niche influencers is the name of the game. Even the most prominent financial “mega-influencers” of today have grown more specialised. That’s why you’ll hear Jim Cramer (2 million followers) talk mostly about the stock market and Chamath Palihapitiya (1.6 million followers) discuss largely technology and venture capital instead of reflecting on anything from metal commodities to crypto, from forex to banking stocks, from the livestock industry to AI startups.
ZENPULSAR Financial Influencers Data Product – Identify Influencers That Matter for YOUR Brand
Identifying the most relevant influencers for your brand in this vast, fragmented forest of the social media influencer world is a big challenge for marketers. It is also the crucial starting point that will make or break your influencer marketing strategy.
Our “Financial Influencers” data product has been designed exactly with the goal of helping your brand find the best influencers that match your marketing objectives. The product is designed for companies and brands representing a variety of sectors related to finance or operating in financial markets – banking organisations, insurance providers, crypto platforms, FinTech companies, or any publicly listed company.
Financial Influencers is a data product that lets you identify social media influencers that rank the highest in terms of their impact and reach with regard to a specific financial asset or niche. You can search the influencers by a specific cryptocurrency, listed stock, commodity product, or market category. The influencers’ impact on and ranking within your target asset or category are estimated based on social media sentiment data gathered using our advanced AI algorithms. This is a unique product that is first in its class, with very few, if any, products on the market that let you leverage NLP algorithms to measure the social media impact of many thousands of influencers.
The data is sourced from 18 social media platforms, including all the major ones – X, Reddit, Facebook, Telegram, Weibo, and LinkedIn. You can search by asset or niche and refine your search using additional filters like Reddit karma, follower count, or a specific social media platform. For example, you can search and identify the top influencers discussing the Ethereum cryptocurrency, with at least 20,000 X followers, and who also have very high Reddit karma.
The level of detalisation and search filters available in the product make selecting the right influencers a very quick and efficient job. Finally, an easy-to-use product that lets you find the most relevant influencers for your marketing needs with laser precision has arrived. By introducing this product, we aim to make a major revolutionary change in the field of influencer marketing. To learn more about this unique data product, visit this link or alternatively, get in touch with us at contact@zenpulsar.com.
Influencer Marketing Evolution
Influencer marketing, in various forms, has existed for several decades, but it has significantly evolved and grown with the rise of the internet and social media. Here's a brief overview of its history:
1. Celebrity Endorsements (Early 20th Century). The concept of using prominent individuals to promote products and services has a long history. Movie stars and sports figures, for example, have been endorsing products through traditional advertising channels such as print, radio, and television for many decades, starting from the 1920s and 1930s.
2. Bloggers and Vloggers (2000s). With the advent of the internet, the early 2000s saw the emergence of bloggers and vloggers who began to gain popularity and use their platforms to review and recommend products. This marked an early form of modern influencer marketing.
3. Early Social Media (Late 2000s - Early 2010s). The rise of social media platforms, particularly Instagram, YouTube, and Facebook, created a new era for influencer marketing. These platforms allowed individuals to amass large followings, and brands began to recognise the potential for collaboration with these social media influencers.
4. Influencer Marketing Platforms (2010s). The 2010s witnessed the development of influencer marketing platforms and agencies that facilitated brand-influencer partnerships. These platforms helped brands identify suitable influencers, track campaign performance, and manage collaborations more efficiently.
5. Micro-Influencers (2010s - Present). While celebrities and macro-influencers with millions of followers were initially the focus, the latter part of the 2010s and into the 2020s have seen a shift toward micro-influencers (those with smaller, highly engaged audiences) who often offer more authentic and relatable content.
We are now in the 5th stage, with micro-influencers ruling supreme on various social media platforms. The rise of micro-influencers and the insane micro-segmentation of the influencer world presents many challenges for brands, but at the same time, also offers opportunities for even small brands and young startups to leverage influencer marketing affordably and efficiently. However, the key problem with the extremely segmented influencer industry is the complexity of identifying those influencers that best fit your brand and marketing requirements.
Diverse World of Financial Influencers
The extreme fragmentation of the influencer industry touched the financial sector as well. Early financial influencers from a decade or more ago were just that – influencers swaying online opinion on all matters related to a wide spectrum of financial markets. A typical social media financial influencer of the past would comment on semiconductor stocks on Monday, then discuss energy markets on Tuesday, before doling out advice on the best forex pairs by mid-week.
Brands would partner with these influencers, hoping to capitalise on their big follower numbers and widely cast nets. While this might have worked some 5 to 10 years ago, such an influencer marketing strategy is sorely inadequate today.
In 2023 and beyond, segmentation and identifying relevant niche influencers is the name of the game. Even the most prominent financial “mega-influencers” of today have grown more specialised. That’s why you’ll hear Jim Cramer (2 million followers) talk mostly about the stock market and Chamath Palihapitiya (1.6 million followers) discuss largely technology and venture capital instead of reflecting on anything from metal commodities to crypto, from forex to banking stocks, from the livestock industry to AI startups.
ZENPULSAR Financial Influencers Data Product – Identify Influencers That Matter for YOUR Brand
Identifying the most relevant influencers for your brand in this vast, fragmented forest of the social media influencer world is a big challenge for marketers. It is also the crucial starting point that will make or break your influencer marketing strategy.
Our “Financial Influencers” data product has been designed exactly with the goal of helping your brand find the best influencers that match your marketing objectives. The product is designed for companies and brands representing a variety of sectors related to finance or operating in financial markets – banking organisations, insurance providers, crypto platforms, FinTech companies, or any publicly listed company.
Financial Influencers is a data product that lets you identify social media influencers that rank the highest in terms of their impact and reach with regard to a specific financial asset or niche. You can search the influencers by a specific cryptocurrency, listed stock, commodity product, or market category. The influencers’ impact on and ranking within your target asset or category are estimated based on social media sentiment data gathered using our advanced AI algorithms. This is a unique product that is first in its class, with very few, if any, products on the market that let you leverage NLP algorithms to measure the social media impact of many thousands of influencers.
The data is sourced from 18 social media platforms, including all the major ones – X, Reddit, Facebook, Telegram, Weibo, and LinkedIn. You can search by asset or niche and refine your search using additional filters like Reddit karma, follower count, or a specific social media platform. For example, you can search and identify the top influencers discussing the Ethereum cryptocurrency, with at least 20,000 X followers, and who also have very high Reddit karma.
The level of detalisation and search filters available in the product make selecting the right influencers a very quick and efficient job. Finally, an easy-to-use product that lets you find the most relevant influencers for your marketing needs with laser precision has arrived. By introducing this product, we aim to make a major revolutionary change in the field of influencer marketing. To learn more about this unique data product, visit this link or alternatively, get in touch with us at contact@zenpulsar.com.